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  • Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.

    W. EDWARDS DEMING
  1. black
  2. grey
  3. blue
  4. red
  5. brown
  6. white

Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.