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Whenever there is fear, you will get wrong figures.

W. Edwards Deming

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Fear Figure Get Whenever Will Wrong

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Your workers don’t want to be paid less, so to maintain profits, you increase your prices. That’s inflation.
W. EDWARDS DEMING

Increase Inflation Less Maintain Paid Price Profit Want Worker
All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
W. EDWARDS DEMING

Al Competitor Customer Else Expect Expectation Know Nothing Only
American management thinks that they can just copy from Japan. But they don’t know what to copy.
W. EDWARDS DEMING

Copy Country Just Management Think
I predicted in 1950 that in five years, manufacturers the world over would be screaming for protection. It took only four years.
W. EDWARDS DEMING

Ago Five Four Manufacture Over Predict Protection Scream Took World Year
The emphasis should be on why we do a job.
W. EDWARDS DEMING

Do Emphasis Job Should We Why
I am forever learning and changing.
W. EDWARDS DEMING

Change Forever Learn
You know the cost of replacing it, but not the cost of a dissatisfied customer.
W. EDWARDS DEMING

Cost Customer Dissatisfied Know replace
Hold everybody accountable? Ridiculous!
W. EDWARDS DEMING

Accountable Everybody Hold Ridiculous
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.
W. EDWARDS DEMING

Ask Cd Custom Customer Electric Ever Expectation Light Nonsense Pneumatic Tire Vcr
The prevailing system of management has crushed fun out of the workplace.
W. EDWARDS DEMING

Crush Fun Management Out Prevail System Workplace
People don’t like to make mistakes.
W. EDWARDS DEMING

Like Make Mistake People
Export anything to a friendly country except American management.
W. EDWARDS DEMING

Anything Country Except Export Friendly Management
What should be the aim of management? What is their job?
W. EDWARDS DEMING

Aim Job Management Should
In 1945, the world was in a shambles. American companies had no competition.
W. EDWARDS DEMING

Company Competition Country No Shamble Worlld Year
The big problems are where people don’t realise they have one in the first place.
W. EDWARDS DEMING

Big Customer First Good One People Place Problem Realise Some Where
The prevailing – and foolish – attitude is that a good manager can be a good manager anywhere, with no special knowledge of the production process he’s managing.
W. EDWARDS DEMING

Anywhere Attitude Foolish Good Knowledge Manage Manager No Prevail Process Production Special
You can not define being exactly on time.
W. EDWARDS DEMING

Can Define Exactly Nit Time You
If you do not know how to ask the right question, you discover nothing.
W. EDWARDS DEMING

Ask Discover Ig Know Not Nothing Question Right You
Quality is everyone’s responsibility.
W. EDWARDS DEMING

Everyone Quality Responsibility
It is not enough to do your best; you must know what to do, and then do your best.
W. EDWARDS DEMING

Best Do Enough Know Must To Your
People with targets and jobs dependent upon meeting them will probably meet the targets – even if they have to destroy the enterprise to do it.
W. EDWARDS DEMING

Destroy Enterprises Job Meeting People Target Probably Them Upon
Customers that boast about your project or service, and that bring friends with them.
W. EDWARDS DEMING

Boast Bring Customer Friend Project Service Them
We are here to make another world.
W. EDWARDS DEMING

Another Here Make We World
Quality’ means what will sell and do a customer some good – at least try to.
W. EDWARDS DEMING

Customer Good Least Mean Quality Sell Some Try Will
You should not ask questions without knowledge.
W. EDWARDS DEMING

Ask Knowledge Question Should
So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.
W. EDWARDS DEMING

Bought Disaster Everything Much Nobody Prescription Produce Quality
In Japan, a company worker’s position is secure. He is retrained for another job if his present job is eliminated by productivity improvement.
W. EDWARDS DEMING

Another Country Eliminate Improvement Position Present Productivity Retrain Secure Worker

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