Execute like there’s no tomorrow, strategize like there will be.
AARON LEVIE
Better to be right about the trend and wrong about the implementation, than the other way around.
More Aaron Levie Quotes
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Jeff Bezos is opening a retail store and owns a newspaper. Turns out everything we thought about the Internet is wrong.
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Startups live at the intersection of existential crisis and everything going perfectly great.
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If you’re waiting for encouragement from others, you’re doing it wrong. By the time people think an idea is good, it’s probably too late.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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It’s unfortunate biologically we have to sleep.
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Go after the customers that are working in the future, but haven’t totally lost their minds.
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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Sometimes things are the way they are and can’t be changed, other times it’s because no one ever tried. Your job is to find the latter.
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The only barrier to entry you can create is to consistently build a great product.
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Your product should sell itself, but that does not mean you don’t need salespeople.
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If you don’t go to every level of your company, you distance yourself from the marketplace and from your people.
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Modularize, don’t customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
AARON LEVIE