Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
HOWARD SCHULTZEvery step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
More Howard Schultz Quotes
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Business leaders cannot be bystanders.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Always challenge the old ways.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Don’t be threatened by people smarter than you.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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I can’t imagine a day without coffee. I can’t imagine!
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
HOWARD SCHULTZ






