I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
HOWARD SCHULTZSocial and digital media is a bullet train, and that bullet train is not coming home.
More Howard Schultz Quotes
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Risk more than others think safe.
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Customers must recognize that you stand for something.
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Success is the by-product when you work toward the target.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
HOWARD SCHULTZ






