Help shape the stories that people are telling about you.
TONY HSIEHBusiness is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
More Tony Hsieh Quotes
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Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.
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Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.
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Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.
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SEO expertise is a core need for today’s online businesses.
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Things are never as bad or as good as they seem.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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Help inspire people to realize they are capable of changing the world.
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Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.
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A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.
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It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.
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Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.
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Don’t be cocky. Don’t be flashy. There’s always someone better than you.
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Your culture is your brand.
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If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn’t have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos.
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What’s the best way to build a brand for the long term? In a word: culture.
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