The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
TOM PETERSSmile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
More Tom Peters Quotes
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You can’t live life without an eraser.
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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Those who succeed always reach far beyond formal deputation, take initiatives, and take the heat when things go awry. That’s true in the military in times of war, true for 200 person manufacturing firms, and true at giant automakers or software companies.
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If the person you delegated to does the job twice as well as you would have done it, consider yourself a leader.
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I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
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Execution Excellence! (Show up on time! Leave last!)
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Organizations exist to serve. Period. Leaders live to serve. Period.
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Now that I have adopted into my own daily life a device that makes music and spoken-word files easy to access from anywhere, I have tempered my skepticism.
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The thing that keeps a business ahead of the competition is excellence in execution.
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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TRUST, not technology, is the issue of the decade.
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How do you achieve excellence?…Stop doing non-excellent stuff!
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The worse things get, typically, the more they dig in their heels and defend yesterday’s turf.
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You are who you go to lunch with! Break bread with cool and you will become more cool. Conversely: break bread with dull and well, you can figure it out.
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We’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
TOM PETERS







