Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
TOM PETERSSmile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
More Tom Peters Quotes
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The idea of intimately entwining with customers [to get ideas] is an idea whose time has come.
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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
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The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.
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Execution Excellence! (Show up on time! Leave last!)
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You can’t live life without an eraser.
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It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
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The thing that keeps a business ahead of the competition is excellence in execution.
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If a window of opportunity appears, don’t pull down the shade.
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Progress is mostly the product of rogues.
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But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
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Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
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Appreciation, applause, approval, respect – we all love it!
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And remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you’re consistent, you’re vulnerable to attack. Yes, it’s a paradox. Now deal with it!
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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What you decide not to do is probably more important that what you decide to do.
TOM PETERS