As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERSLeaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
More Tom Peters Quotes
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I find digital content much easier and more rewarding to interact with on screen than printed on paper.
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Formula for success: under promise and over deliver.
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A passive approach to professional growth will leave you by the wayside.
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Listen to Everyone. Ideas come from everywhere
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The thing that keeps a business ahead of the competition is excellence in execution.
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Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
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If future competitiveness depends on treating people as an important part of the institution, the least respectful thing I can imagine doing to a human being is asking him to urinate in a cup.
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The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
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Listen while you can, so that you can lead when you must.
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A vibrant, rich, growing corpus of public-domain books is a vital public good – similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
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Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
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Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
TOM PETERS