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No one should have a key that turns a billion locks. It shouldn’t exist.

Tim Cook

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOK

Decision Everything Important Intuition Life Mist Prove Right Trust Work
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOK

Different Encumbered Legacy Table Thing View
I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK

Apple Being CEO Focus Great
It is possible to be aware of God at all times.
TIM COOK

Aware God Possible Time
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOK

Competition Complete Everybody Honesty Long Own People Stuff Well
If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK

Everybody Expected Keep Law Message Say
I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK

Driven Great Incredible People Seeing Thing Work
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

App Companies From Hard Innovating Innovation List Look Point Press Small View
I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK

Boy Country Day End Go Phone Pick Sue Tell
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK

Base Business Country Different Forth Information People Person Product Very Watch
Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK

Competition Confuse Different Know Make Netbook Next Tablet Try What Who
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOK

Achieve Deceive Hard Other Success Themselves Ultimately Work Worse
I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK

Company Focus Learn Life Well Personal Run
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK

Always Company Department Door Innovation Know Lot Sign Something
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK

Church Discovery Figure Heart led Moral Myself Out Own Parent Process Right Search True
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOK

Believe Few Focus Important Meaningful Project Relly Say Thousand Truly

No one should have a key that turns a billion locks. It shouldn’t exist.

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No one should have a key that turns a billion locks. It shouldn’t exist.

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