In the long arc of time, you are only relevant if customers love you.
TIM COOKNo one should have a key that turns a billion locks. It shouldn’t exist.
More Tim Cook Quotes
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Anything can change, because the smartphone revolution is still in the early stages.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I love museums. But I don’t want to live in one.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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From our point of view it’s important that Apple not be the developer for the world.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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An acorn would never brag about giving shade.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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What makes Siri cool is she has a personality.
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Price is rarely the most important thing. A cheap product might sell some units.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Let your joy be in your journey, not in some distant goal.
TIM COOK