Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKNo one should have a key that turns a billion locks. It shouldn’t exist.
More Tim Cook Quotes
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If you want me to do things only for ROI reasons, you should get out of this stock.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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The government should always be the one defending civil liberties.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Apple is this great American company that could have only happened here.
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Our message, to people around the country and around the world, is this: Apple is open.
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Let your joy be in your journey, not in some distant goal.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOK