Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODINNo one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
More Seth Godin Quotes
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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I define anxiety as experiencing failure in advance.
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Be relentlessly generous, without focusing on when it will come back to you.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Not adding value is the same as taking it away.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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The job is not your work; what you do with your heart and soul is the work.
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Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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Fitting in is a short-term strategy, standing out pays off in the long run.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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People rarely buy what they need. They buy what they want.
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Figure out the people part and the technology gets a whole lot simpler.
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You don’t launch a popular blog, you build one.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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Make more decisions. That’s the only way to get better at it.
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Art is a personal act of courage.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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If you wait until there is another case study in your industry, you will be too late!
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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