Not adding value is the same as taking it away.
SETH GODINFire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
More Seth Godin Quotes
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things, you’re an artist.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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The big win is when you refuse to settle for average or mediocre.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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Don’t be different just to be different. Be different to be better.
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Why waste a sentence saying nothing?
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Playing safe is very risky.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN