Too often, the person who wrecks our work is us.
SETH GODINFire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
More Seth Godin Quotes
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Not adding value is the same as taking it away.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Defending mediocrity is exhausting.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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If failure is not an option, then neither is success.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN