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Not adding value is the same as taking it away.

Seth Godin

Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN

Elements Successful Two
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
Keep starting until you finish.
SETH GODIN

Finish Keep Starting
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
If you can raise money, you’re never going to have trouble getting a job.
SETH GODIN

Jobs Raises Trouble
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Debt creates stress, stress creates behaviors that don’t lead to happiness.
SETH GODIN

Health Inspire Stress
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited

Not adding value is the same as taking it away.

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Not adding value is the same as taking it away.

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Popular Authors

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