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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

Seth Godin

Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Your generosity is more important than your perfection.
SETH GODIN

Generosity Humor Perfection
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People

Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

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