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The tiny cost of failure…is dwarfed by the huge cost of not trying.

Seth Godin

The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Debt creates stress, stress creates behaviors that don’t lead to happiness.
SETH GODIN

Health Inspire Stress
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN

Becoming Firsts Ordinary
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODIN

Leadership Motivational Running
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODIN

Ability Art Book Dot Teacher
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle

The tiny cost of failure…is dwarfed by the huge cost of not trying.

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The tiny cost of failure…is dwarfed by the huge cost of not trying.

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