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Human nature is to need a map. If you’re brave enough to draw one, people will follow.

Seth Godin

Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
If you can raise money, you’re never going to have trouble getting a job.
SETH GODIN

Jobs Raises Trouble
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
SETH GODIN

Giving Opportunity Permission Someone Waiting
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests

Human nature is to need a map. If you’re brave enough to draw one, people will follow.

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Human nature is to need a map. If you’re brave enough to draw one, people will follow.

Related Topics

Popular Authors

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