The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODINThe problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
More Seth Godin Quotes
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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Connect, create meaning, make a difference, matter, be missed.
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Your generosity is more important than your perfection.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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Surprise and differentiation have far more impact than noise does.
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If you wait until there is another case study in your industry, you will be too late!
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Fitting in is a short-term strategy, standing out pays off in the long run.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Too often, the person who wrecks our work is us.
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The job is not your work; what you do with your heart and soul is the work.
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There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN