The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODINPositive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
More Seth Godin Quotes
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Many people believe that great designers get great clients. It’s the other way around.
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Playing safe is very risky.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
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The first rule of doing work that matters: Go to work on a regular basis.
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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As you’ve probably discovered, great work makes us uncomfortable.
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The person who fails the most wins.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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Defending mediocrity is exhausting.
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People rarely buy what they need. They buy what they want.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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If I fail more than you do, I win.
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If failure is not an option, then neither is success.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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You are not your resume, you are your work.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
SETH GODIN