The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODINPositive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
More Seth Godin Quotes
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Learning is not watching a video, learning is taking action and seeing what happens.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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Successful people are successful for one simple reason: they think about failure differently.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Many people believe that great designers get great clients. It’s the other way around.
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If you hear my idea and dont believe it , thats not your fault its mine.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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A brand that stands for what all brands stand for stands for nothing much.
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Why waste a sentence saying nothing?
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Facts are irrelevant. What matters is what the consumer believes.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN