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A brand that stands for what all brands stand for stands for nothing much.

Seth Godin

As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
The less people know, the more they yell.
SETH GODIN

Communication Knows People
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
You are not your resume, you are your work.
SETH GODIN

Business Inspiring Motivational
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation

A brand that stands for what all brands stand for stands for nothing much.

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A brand that stands for what all brands stand for stands for nothing much.

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Popular Authors

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