People rarely buy what they need. They buy what they want.
SETH GODINArt isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
More Seth Godin Quotes
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You can be right or you can have empathy. You can’t do both.
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Many people believe that great designers get great clients. It’s the other way around.
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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There’s a big difference between not settling and not starting.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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Don’t be different just to be different. Be different to be better.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Don’t waste time looking for a better pencil: learn to write better.
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Just because something is easy to measure doesn’t mean it’s important.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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The person who fails the most wins.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN