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People rarely buy what they need. They buy what they want.

Seth Godin

Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN

Funny Map Waiting
Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May

People rarely buy what they need. They buy what they want.

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People rarely buy what they need. They buy what they want.

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