Ideas that spread win.
SETH GODINPeople rarely buy what they need. They buy what they want.
More Seth Godin Quotes
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Why waste a sentence saying nothing?
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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As you’ve probably discovered, great work makes us uncomfortable.
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There’s no shortage of great ideas. There’s a shortage of execution.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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Go ahead, do something impossible.
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The cost of being wrong is less than the cost of doing nothing.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Remarkable visions and genuine insights are always met with resistance.
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You can be right or you can have empathy. You can’t do both.
SETH GODIN