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The cost of being wrong is less than the cost of doing nothing.

Seth Godin

Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
SETH GODIN

Business One Perfect Wise
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN

Art Life Motivational
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy

The cost of being wrong is less than the cost of doing nothing.

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The cost of being wrong is less than the cost of doing nothing.

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