Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODINThe key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
More Seth Godin Quotes
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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If you are wiling to do something that might not work, you are closer to being an artist.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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You don’t launch a popular blog, you build one.
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If you wait until there is another case study in your industry, you will be too late!
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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There’s a big difference between not settling and not starting.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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People who make a difference never wait for just the right time. They know that it will never arrive.
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The first rule of doing work that matters: Go to work on a regular basis.
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Figure out the people part and the technology gets a whole lot simpler.
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I define anxiety as experiencing failure in advance.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN