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If you wait until there is another case study in your industry, you will be too late!

Seth Godin

Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN

Funny Map Waiting
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting

If you wait until there is another case study in your industry, you will be too late!

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If you wait until there is another case study in your industry, you will be too late!

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