Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODINAs our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
More Seth Godin Quotes
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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The first rule of doing work that matters: Go to work on a regular basis.
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Art is a personal act of courage.
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Gratitude and opportunity create more of the same.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Make enough mole hills, and eventually you will build a mountain.
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As long as you want to please everyone, you won’t please anyone.
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Don’t be different just to be different. Be different to be better.
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If you’re not the best in the world at what you do, then you have to get better.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Facts are irrelevant. What matters is what the consumer believes.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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Quit or be exceptional. Average is for losers.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN