I define anxiety as experiencing failure in advance.
SETH GODINAs our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
More Seth Godin Quotes
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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There’s no shortage of great ideas. There’s a shortage of execution.
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Just about anything worth doing is worth doing better.
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If you want to be a leader, go lead
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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If I fail more than you do, I win.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN