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As long as you want to please everyone, you won’t please anyone.

Seth Godin

A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN

Funny Map Waiting
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
Playing safe is very risky.
SETH GODIN

Business Playing Risky Safe
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
A book is a souvenir of an idea.
SETH GODIN

Book Ideas

As long as you want to please everyone, you won’t please anyone.

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As long as you want to please everyone, you won’t please anyone.

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Popular Authors

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