Too often, the person who wrecks our work is us.
SETH GODINAs long as you want to please everyone, you won’t please anyone.
More Seth Godin Quotes
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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Quit or be exceptional. Average is for losers.
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If you wait until there is another case study in your industry, you will be too late!
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Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Make more decisions. That’s the only way to get better at it.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Keep starting until you finish.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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Make enough mole hills, and eventually you will build a mountain.
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Figure out the people part and the technology gets a whole lot simpler.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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A brand that stands for what all brands stand for stands for nothing much.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN