A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODINAs long as you want to please everyone, you won’t please anyone.
More Seth Godin Quotes
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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The cost of being wrong is less than the cost of doing nothing.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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Don’t be different just to be different. Be different to be better.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
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The person who fails the most wins.
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If you wait until there is another case study in your industry, you will be too late!
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Playing safe is very risky.
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The job is not your work; what you do with your heart and soul is the work.
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If you’re not the best in the world at what you do, then you have to get better.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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You can be right or you can have empathy. You can’t do both.
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A book is a souvenir of an idea.
SETH GODIN