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Don’t create for the masses. Create for the people who are your kind of weird.

Seth Godin

Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Make more decisions. That’s the only way to get better at it.
SETH GODIN

Better Decision Get Way
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People

Don’t create for the masses. Create for the people who are your kind of weird.

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Don’t create for the masses. Create for the people who are your kind of weird.

Related Topics

Popular Authors

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