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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

Seth Godin

A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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