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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

Seth Godin

If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
If you can raise money, you’re never going to have trouble getting a job.
SETH GODIN

Jobs Raises Trouble
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
Debt creates stress, stress creates behaviors that don’t lead to happiness.
SETH GODIN

Health Inspire Stress
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
You don’t launch a popular blog, you build one.
SETH GODIN

Blogs Laugh Popular
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Make enough mole hills, and eventually you will build a mountain.
SETH GODIN

Hills Moles Mountain

Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.

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