People rarely buy what they need. They buy what they want.
SETH GODINPeople talking about you is far more effective than talking about yourself.
More Seth Godin Quotes
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Don’t waste time looking for a better pencil: learn to write better.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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As soon as we associate reading with a test, we’ve missed the point.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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The job is not your work; what you do with your heart and soul is the work.
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Learning is not watching a video, learning is taking action and seeing what happens.
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Making promises and keeping them is a great way to build a brand.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN