Many people believe that great designers get great clients. It’s the other way around.
SETH GODINPeople talking about you is far more effective than talking about yourself.
More Seth Godin Quotes
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The big win is when you refuse to settle for average or mediocre.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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You don’t need more time in your day. You need to decide.
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As long as you want to please everyone, you won’t please anyone.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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If you wait until there is another case study in your industry, you will be too late!
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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If I fail more than you do, I win.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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If you are wiling to do something that might not work, you are closer to being an artist.
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Making promises and keeping them is a great way to build a brand.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN