Facts are irrelevant. What matters is what the consumer believes.
SETH GODINSurprise and differentiation have far more impact than noise does.
More Seth Godin Quotes
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Art is a personal act of courage.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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Either you defend the status quo, or you invent the future.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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Remarkable visions and genuine insights are always met with resistance.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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Just about anything worth doing is worth doing better.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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Don’t waste time looking for a better pencil: learn to write better.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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Successful people are successful for one simple reason: they think about failure differently.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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Gratitude and opportunity create more of the same.
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You don’t launch a popular blog, you build one.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
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If failure is not an option, then neither is success.
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Why waste a sentence saying nothing?
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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The job is not your work; what you do with your heart and soul is the work.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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Don’t create for the masses. Create for the people who are your kind of weird.
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We fail when we give up too soon.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN