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Please stop waiting for a map. We reward those who draw maps, not those who follow them.

Seth Godin

The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
Don’t find customers for your products, find products for your customers.
SETH GODIN

Business Customer Loyal Motivational
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODIN

Clever Wisdom Wise
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying

Please stop waiting for a map. We reward those who draw maps, not those who follow them.

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Please stop waiting for a map. We reward those who draw maps, not those who follow them.

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Popular Authors

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