People rarely buy what they need. They buy what they want.
SETH GODINYou don’t need more time in your day. You need to decide.
More Seth Godin Quotes
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A brand that stands for what all brands stand for stands for nothing much.
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Soon is not as good as now.
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Why waste a sentence saying nothing?
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Make enough mole hills, and eventually you will build a mountain.
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Be relentlessly generous, without focusing on when it will come back to you.
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When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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A book is a souvenir of an idea.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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If you can’t state your position in eight words, you don’t have a position.
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The cost of being wrong is less than the cost of doing nothing.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN