The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODINWho you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
More Seth Godin Quotes
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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You can be right or you can have empathy. You can’t do both.
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The big win is when you refuse to settle for average or mediocre.
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One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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As long as you want to please everyone, you won’t please anyone.
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People rarely buy what they need. They buy what they want.
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Not adding value is the same as taking it away.
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If you’re not the best in the world at what you do, then you have to get better.
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Make more decisions. That’s the only way to get better at it.
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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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If you want to be a leader, go lead
SETH GODIN