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You don’t launch a popular blog, you build one.

Seth Godin

Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
SETH GODIN

Acceptance Business Perfect
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
SETH GODIN

Bars Mediocrity Waiting
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
As soon as we associate reading with a test, we’ve missed the point.
SETH GODIN

Associates Reading Tests
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People

You don’t launch a popular blog, you build one.

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You don’t launch a popular blog, you build one.

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Popular Authors

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