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Go ahead, do something impossible.

Seth Godin

Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
Human nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODIN

Brave Needs People
Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
SETH GODIN

Lesson Making Mistakes
Being aware of your fear is smart. Overcoming it is the mark of a successful person.
SETH GODIN

Fear Inspirational Smart Successful
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODIN

Music Powerful Record
Soon is not as good as now.
SETH GODIN

Good Management Now Soon Time
The less people know, the more they yell.
SETH GODIN

Communication Knows People
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
You are not your resume, you are your work.
SETH GODIN

Business Inspiring Motivational
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODIN

Decision Mistakes Sweat
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice

Go ahead, do something impossible.

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Go ahead, do something impossible.

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