You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODINIdeas that spread win.
More Seth Godin Quotes
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A book is a souvenir of an idea.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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The organizations of the future are filled with smart, fast, flexible people on a mission
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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The habit of doing more than is necessary can only be earned through practice.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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If you wait until there is another case study in your industry, you will be too late!
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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Keep starting until you finish.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN