The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODINMake a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
More Seth Godin Quotes
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
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Ideas that spread win.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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Set up a life you don’t need to escape from.
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People rarely buy what they need. They buy what they want.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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If you hear my idea and dont believe it , thats not your fault its mine.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Believe in what you do, because you may have to do it for a long time before it catches on.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Why waste a sentence saying nothing?
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Successful people are successful for one simple reason: they think about failure differently.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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Make more decisions. That’s the only way to get better at it.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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Art isn’t only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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Soon is not as good as now.
SETH GODIN