Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODINOur job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
More Seth Godin Quotes
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As soon as we associate reading with a test, we’ve missed the point.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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A brand that stands for what all brands stand for stands for nothing much.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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Defending mediocrity is exhausting.
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Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN