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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

Seth Godin

Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
One bad review doesn’t ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
SETH GODIN

Criticism Honor Ruins
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
Please stop waiting for a map. We reward those who draw maps, not those who follow them.
SETH GODIN

Funny Map Waiting
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
If you hear my idea and dont believe it , thats not your fault its mine.
SETH GODIN

Believe Faults Ideas
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
SETH GODIN

Ability Art Book Dot Teacher
Are you copying others? People won’t pay extra for that. You won’t be followed for that.
SETH GODIN

Copying Pay People
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion

The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.

Related Topics

Popular Authors

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