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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!

Seth Godin

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
The less people know, the more they yell.
SETH GODIN

Communication Knows People
Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
SETH GODIN

Motivational Opportunity Winning
The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN

Becoming Firsts Ordinary
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
Too often, the person who wrecks our work is us.
SETH GODIN

Out Persons Work Wrecks
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN

Jobs Passion Peace
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning

The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!

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The best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!

Related Topics

Popular Authors

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