A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODINI define anxiety as experiencing failure in advance.
More Seth Godin Quotes
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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You are not your resume, you are your work.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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As soon as we associate reading with a test, we’ve missed the point.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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The habit of doing more than is necessary can only be earned through practice.
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Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
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Human nature is to need a map. If you’re brave enough to draw one, people will follow.
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If failure is not an option, then neither is success.
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We’re all born creative, it takes a little while to become afraid.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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People rarely buy what they need. They buy what they want.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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A brand that stands for what all brands stand for stands for nothing much.
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Your generosity is more important than your perfection.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Connect, create meaning, make a difference, matter, be missed.
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Just because the tide is out, doesn’t mean there is less water in the ocean.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Facts are irrelevant. What matters is what the consumer believes.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN