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Anticipated, personal, and relevant advertising always does better than unsolicited junk.

Seth Godin

You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise
Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN

Simple Successful Thinking
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
If you can raise money, you’re never going to have trouble getting a job.
SETH GODIN

Jobs Raises Trouble
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

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Anticipated, personal, and relevant advertising always does better than unsolicited junk.

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