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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.

Seth Godin

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN

Changing Differences Life Matters
Own your dreams. There is no better way to make them happen.
SETH GODIN

Dream Happens Way
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
Keep starting until you finish.
SETH GODIN

Finish Keep Starting
Defending mediocrity is exhausting.
SETH GODIN

Defending Exhausting Mediocrity
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
Just because something is easy to measure doesn’t mean it’s important.
SETH GODIN

Christian Mean Motivational
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
SETH GODIN

Business One Perfect Wise
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
SETH GODIN

Art Pieces Wonder
When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODIN

Believe Entrepreneur Jobs
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN

Day Matter More Seems
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
SETH GODIN

Archive Goal People

Perfect can’t possibly be the goal, we’re left with generous, important and human instead.

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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.

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Popular Authors

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