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Don’t find customers for your products, find products for your customers.

Seth Godin

The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN

Becoming Firsts Ordinary
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
Your drudgery is another person’s delight. It’s only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
SETH GODIN

Delight Jobs Promise
People talking about you is far more effective than talking about yourself.
SETH GODIN

About People Talking Yourself
Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
SETH GODIN

Failure Fear Perseverance
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
SETH GODIN

Competition Requirements Way
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
SETH GODIN

Acceptance Business Perfect
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
The less people know, the more they yell.
SETH GODIN

Communication Knows People
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy

Don’t find customers for your products, find products for your customers.

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Don’t find customers for your products, find products for your customers.

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Popular Authors

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