A great business has to have a conscience. You have to know who you are and who you are not.
HOWARD SCHULTZEntrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
More Howard Schultz Quotes
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Who wants a dream that’s near-fetched?
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Customers must recognize that you stand for something.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
HOWARD SCHULTZ






