My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZA great business has to have a conscience. You have to know who you are and who you are not.
More Howard Schultz Quotes
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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My passion. My commitment. This is the most important thing in my life other than my family.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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A great business has to have a conscience. You have to know who you are and who you are not.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Always challenge the old ways.
HOWARD SCHULTZ