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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

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Act Action Authority Guidance People Planning Problem Responsibility

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Business leaders cannot be bystanders.
HOWARD SCHULTZ

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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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We are not in the coffee business serving people, we are in the people business serving coffee.
HOWARD SCHULTZ

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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
HOWARD SCHULTZ

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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
HOWARD SCHULTZ

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Great companies are defined by their discipline and their understanding of who they are and who they are not.
HOWARD SCHULTZ

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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
HOWARD SCHULTZ

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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Always challenge the old ways.
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Risk more than others think safe.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Success is something that has to be earned every day.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZ

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The challenge of the retail business is the human condition.
HOWARD SCHULTZ

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