My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZPeople want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
More Howard Schultz Quotes
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I can’t imagine a day without coffee. I can’t imagine!
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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This may sound a bit naive, but I got here by believing in big dreams.
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Always challenge the old ways.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Who wants a dream that’s near-fetched?
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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The challenge of the retail business is the human condition.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
HOWARD SCHULTZ