While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
HOWARD SCHULTZPeople want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
More Howard Schultz Quotes
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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This may sound a bit naive, but I got here by believing in big dreams.
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Success is empty if you arrive at the finish line alone.
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I can’t imagine a day without coffee. I can’t imagine!
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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