Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
HOWARD SCHULTZPeople want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
More Howard Schultz Quotes
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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Always challenge the old ways.
HOWARD SCHULTZ