Success is best when it is shared.
HOWARD SCHULTZBut when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
More Howard Schultz Quotes
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Customers must recognize that you stand for something.
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Don’t be threatened by people smarter than you.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Success is something that has to be earned every day.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Success is the by-product when you work toward the target.
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Sometimes you have to create the thing you want to be part of.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
HOWARD SCHULTZ






