We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
HOWARD SCHULTZBut when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
More Howard Schultz Quotes
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Social and digital media is a bullet train, and that bullet train is not coming home.
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If you want to achieve widespread impact and lasting value, be bold.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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I can’t imagine a day without coffee. I can’t imagine!
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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We are not in the coffee business serving people, we are in the people business serving coffee.
HOWARD SCHULTZ