Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
HOWARD SCHULTZBut when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
More Howard Schultz Quotes
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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At its core, I believe leadership is about instilling confidence in others.
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Who wants a dream that’s near-fetched?
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Success is best when it is shared.
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The challenge of the retail business is the human condition.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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I can’t imagine a day without coffee. I can’t imagine!
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Cutting prices or putting things on sale is not sustainable business strategy.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Success is something that has to be earned every day.
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