Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
HOWARD SCHULTZThe hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
More Howard Schultz Quotes
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The challenge of the retail business is the human condition.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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This may sound a bit naive, but I got here by believing in big dreams.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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If you want to achieve widespread impact and lasting value, be bold.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Sometimes you have to create the thing you want to be part of.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Customers must recognize that you stand for something.
HOWARD SCHULTZ






