Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZThe hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
More Howard Schultz Quotes
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Customers must recognize that you stand for something.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Success is something that has to be earned every day.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Success is best when it is shared.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
HOWARD SCHULTZ