Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
HOWARD SCHULTZBeverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
More Howard Schultz Quotes
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At its core, I believe leadership is about instilling confidence in others.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
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Risk more than others think safe.
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Cutting prices or putting things on sale is not sustainable business strategy.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
HOWARD SCHULTZ