Customers must recognize that you stand for something.
HOWARD SCHULTZBeverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
More Howard Schultz Quotes
-
-
Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
HOWARD SCHULTZ -
Who wants a dream that’s near-fetched?
HOWARD SCHULTZ -
If you want to achieve widespread impact and lasting value, be bold.
HOWARD SCHULTZ -
My passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZ -
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
HOWARD SCHULTZ -
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
HOWARD SCHULTZ -
The premium single-cup segment is the fastest-growing business within the global coffee industry.
HOWARD SCHULTZ -
Business leaders cannot be bystanders.
HOWARD SCHULTZ -
I can’t imagine a day without coffee. I can’t imagine!
HOWARD SCHULTZ -
Sometimes you have to create the thing you want to be part of.
HOWARD SCHULTZ -
I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
HOWARD SCHULTZ -
The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
HOWARD SCHULTZ -
Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
HOWARD SCHULTZ -
If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
HOWARD SCHULTZ -
Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
HOWARD SCHULTZ






