China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
HOWARD SCHULTZYou cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
More Howard Schultz Quotes
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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The challenge of the retail business is the human condition.
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You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Sometimes you have to create the thing you want to be part of.
HOWARD SCHULTZ