Cutting prices or putting things on sale is not sustainable business strategy.
HOWARD SCHULTZYou cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
More Howard Schultz Quotes
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Who wants a dream that’s near-fetched?
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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The challenge of the retail business is the human condition.
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Risk more than others think safe.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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Business leaders cannot be bystanders.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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If you want to achieve widespread impact and lasting value, be bold.
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Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn’t a program it has to be a way of life.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
HOWARD SCHULTZ






